After a few challenging but thrilling months of polishing off my sound design brand, I'm relieved to announce the new name and website is here: Cosine Sound
Here is a short recount of some of the design stages of Cosine Sound.
Earlier this year, with the small and steady growth of my YouTube Channel, I realized that my studio was not so much about me, as it is about sound design and sound synthesis. Sounds obvious right? Well, it is more about an attitude, a niche in sound design that I could highlight.
Formerly known as 'Joel Pinteric ~ Sound Design' I decided that my name, especially my surname, is not easy to be remember. I can recall many times where my surname was mispronounced, so I felt it was best to simplify and enhance the name.
Once that was registered, I even considered recreating my sonic brand sound, which you can listen to below.
At this point though, I realised something very important.
The sound had already made its impression.
It already was its own identity; it was already a full, memorable and unique brand sound that I appreciated. I had already used it in many areas (28 videos at least), so the sound would be well established with my audience. I found that I mainly considered re-doing it because I could, not because I needed to.
The feeling was already correct, the feeling was complete. Unlike the name, the sound carried more 'visceral' emotion. In fact, I would not be surprised if the sound motivated me to finalise the overall brand.
I will expand on the sound branding strategy in the near future.
For now, if you're also one of my YouTube subscribers, you'll notice these changes in upcoming videos too. There’s a new title graphic and new 'brand ident' animation used in my sound design tutorials. It's designed to enhance that brand sound and visa versa. This is to give it a fresh, elevated experience and branded context, which I'm happy to share with all viewers.
Here is the main ident below:
Thanks to the talented Stella Ho for the logo title graphic, and slick animation by Wayne Tam. The former ∞ sound logo by Matt Tillman.
Why 'Cosine' Sound?
Briefly, a Cosine is a Sine wave that is phase shifted by 90 degrees. In audio, it sounds identical to a sine wave, because both a sine wave and cosine wave are a pure frequency. The name is slightly abstract, but somehow elegant and scientific. It alludes to the world of signal processing and sound synthesis. On a subtle level, the Latin prefix 'co-' implies a blending of essential ideas, e.g. 'coproduction', while the 'sine' as an approach to simplicity.
While it can be broad, the top three fields are:
Sound Design - Synthesis - Analysis
Upon visiting the site, you will also find these updates:
About - Visit this page for more background on the values of Cosine Sound. I broke them down into Customised, Original, Inspiring, and introduced by 'A New Dimension in Sound'.
Contact - View the dropdown menu of requests, where you can make a selection in the form.
Sound Tools - A link to the Procedural Audio Google+ Community link has been added. While there has been little activity there, it is still a small group. There are some great posts to check out. Do you know of something cool? Post it there! I plan to populate both pages.
Cricket Chirp Tool - Now with its own page in the navigation, the Cricket Chirp Tool is available here!
Services - With a better service breakdown, and it's about time I shared some images from the studio too!
Overall, as some of the main news, I'm really proud to check this off. More importantly, it inspires me again to share more of what I have been working on and what we can achieve.
While the most time consuming part is over, it's time to produce high quality sounds and tutorials! I am so excited to share the latest projects and tips in this month of December, and on into 2018!
I wish you a happy festive season, and all the best for the new year.